Subhead:Because apparently, the prime minister can’t hand out awards without a taxpayer-funded hype team and a red carpet.#
The Carney Liberals are once again reaching for the public purse to polish their own image—this time by hiring an outside PR firm to generate media buzz around Mark Carney handing out industry participation trophies.
A new request for proposals posted by Innovation, Science and Economic Development Canada (ISED) reveals the government wants to contract national media relations and event planning services (in both official languages, naturally) to promote the 2025 Prime Minister’s Awards. That includes hyping the recipients of the “Certificate of Excellence” and “Certificate of Achievement,” as well as coordinating the 2026 nomination campaign.
