Subhead:Public Health claims to ‘follow the science,’ but promoting “chestfeeding” alongside “breastfeeding” sparked significant backlash, as X users criticized the gender-neutral term as absurd and biologically inaccurate.#
Waterloo Public Health took to social media to promote “chestfeeding” in a now-deleted post that sparked a digital firestorm.
@ROWPublicHealth got ratio’ed and deleted their post, but it’s still up on Facebook: https://t.co/GxvpiCtQIA pic.twitter.com/CcLnkA17y7
— Tamara Ugolini 🇨🇦 (@TamaraUgo) July 8, 2025
The cheery call to action read: “Want to breastfeed/chestfeed your baby? Don’t wait! Practice latching right from birth – our nurses will show you how! Book a free appointment at our Baby Feeding Clinics,” complete with a link for bookings.
